About Us

Pure It originated in 2011 within the now defunct Cedar Lanes in suburban Lebanon, Pennsylvania.  Pure It's Owner, Jeffrey Smith, has been active in the bowling industry for close to 30 years, fitting and drilling players of all ages and skill levels for the past 25+ years.  From his extensive experience as a Pro Shop Operator, Tour Ball Rep, Coach, Mentor, and Regional Touring Player, Jeff prides himself on offering the utmost in customer service and advanced expertise in the industry.  People come from all points far and wide to get their equipment from Pure It, and with good reason.


The Vision behind Pure It Bowling (and now the Pure It Training Center as well) originated from Jeff's thoughts that there was a considerable gap in the marketplace for committed bowlers to receive truly cutting-edge commitment from a Pro dedicated to keeping up with all of today's rapidly evolving equipment, layouts, fit, and how these factors all contribute to effective lane play.  Jeff is himself a Professional Player and thoroughly understands the ever changing game and how to adapt constantly to be the best you can possibly be.  


Stop by our brick and mortar location, located at 114D East Main Street, Ephrata, PA 17522 (in the ground floor of the Ray Good Business Center).